What do you think of Burberry?

edbander · #1 20th July 2018, 16:08

They've burned a load (£36 million) of excess stock to prevent it being sold cheaply, to preserve their 'high end' branding

https://www.bbc.co.uk/news/business-44885983

Apparently, lots of fashion companies do it..

Jam · #2 20th July 2018, 18:06

I don't like the history of the company. They've got a very chequered past.

edbander · #3 20th July 2018, 19:29

arf

I think that was an arf?

indiegirl1980 · #4 20th July 2018, 20:52

Couldn't they send it to Africa?

Dougella · #5 20th July 2018, 20:53

I think it's a bit late to try to preserve their 'high end branding'

Jam · #6 20th July 2018, 21:13

Quote:

Originally Posted by indiegirl1980

Couldn't they send it to Africa?

They tried to, but the Africans said they'd rather wear empty bags of rice than look like guests on the jeremy kyle show.

edbander · #7 20th July 2018, 21:58

Quote:

Originally Posted by biscuits

My opinion of them isn't a high one. They use real fur *spits on the floor*.

Plus it's not really 36k that they're burning. It's probably more like £100 worth of fabric.

s'true...it's probably 500k's worth of materials that would sell for 36M